Enable and maintain platform features and functionality.
Address customer inquiries and support requests efficiently.
Understand service usage patterns and diagnose technical issues.
Provide tailored recommendations and create a consistent experience.
Facilitate user registration and account services.
Respond to inquiries and share updates, product info, or service-related notices.
Send newsletters, special offers, and updates (with an option to unsubscribe, except for mandatory service-related emails).
Retain user information post-account deactivation for backup, archival, or audit purposes.
Preserve public or semi-public content indefinitely, even after account termination.